microchunk

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[edit] English

[edit] Verb

to microchunk (third-person singular simple present microchunks, present participle microchunking, simple past and past participle microchunked)

1. To split up a product or service sold traditionally as a package.

   Example: If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.

[edit] References

• Fred Wilson on the future of media