Droste effect

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English Wikipedia has an article on:
A box of Droste cocoa powder, which exhibits and gave its name to the effect.


From the image used on Droste cocoa powder, one of the main Dutch brands, of a nurse carrying a serving tray with a cup of hot chocolate and a box with the same image.


  • IPA(key): /ˈdɹɔstə ɪˈfɛkt/

Proper noun[edit]

Droste effect

  1. The effect of a picture appearing within itself recursively, so that the inner picture contains another even smaller picture, and so on.

See also[edit]