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Is the word, "Jayhawk" copyright protected or can I use it freely in advertising without the copyrighted logo bird or emblem?

A word can't be copyrighted. Nobody can harm you for mentioning it. (Having said that, the rules might be different if you give the misleading claim that your product or service is associated with the Jayhawks when it isn't.) Equinox 02:11, 10 September 2009 (UTC)