Talk:copy sort

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No uses conveying this meaning here. --Connel MacKenzie T C 23:25, 28 February 2006 (UTC)

The searches I have done do not show this to be supported. Rfvfailed. Andrew massyn 12:38, 13 August 2006 (UTC)

Def = copy sort (plural: copy sorts)

1. (Advertising) an advertising research technique measuring individual phrases and verbal ideas in a commercial by the audience’s levels of attention or recall, relevance, and feelings.

   The copy sort results showed few people noticed the company name at the end of the commercial.

2. (Advertising) an advertising research technique designed to complement the Picture Sorts when deconstructing the audience’s experience of a television commercial.

   Results of the copy sort were more meaningful after we saw the Picture Sorts results: people were too distracted by the pretty girl to notice the company name.

References

The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005