There is a noun-like use of digital, similar to that of creative in modern marketing. Real-world examples:
- "One producer compares digital recording to genetic science. […] Digital lends itself to that kind of endless tinkering."
- "Digital lends itself to the habitual nature of our content. Our readers finish reading one [romance novel] and they can download the next."
- "Unlike traditional media such as TV and radio, digital is so entwined […] with other technologies in cyberspace that it is difficult to isolate each tool in terms of how it helps marketers."
- "Digital is the reason behind the powerful and seamless blending of technology, branded entertainment, and media."