The Firm

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Prince Philip, Duke of Edinburgh, is said to have popularised the expression.

Proper noun[edit]

The Firm

  1. The British royal family.
    • 2018 May 20, Hadley Freeman, “Is Meghan Markle the American the royals needed all along?”, in The Guardian[1]:
      Markle’s American friends spoke eagerly about how she will be “an agent of change” for the royals, perhaps because they were too young, or too far away, to recall how things worked out for the last woman who tried to change The Firm.
    • 2022 September 9, Iain Thomson, “RIP Queen Elizabeth II: Britain's first tech monarch dies”, in The Register[2]:
      Given the traditionalism that is baked into the royal family, or The Firm as she called it, the Queen eschewed online communications for official messages.

See also[edit]