- (US) A nationwide business which contacts new homeowners after relocation, providing them with coupons and advertisements from local businesses.
2004, Ira Levin, The Stepford Wives, page 3:
- The Welcome Wagon lady, sixty if she was a day but working at youth and vivacity (ginger hair, red lips, a sunshine-yellow dress), twinkled her eyes
- (US) Any similar approach of institutionalised welcoming.
2004, Beth Doll, Resilient Classrooms: Creating Healthy Environments for Learning, page 53:
- The students' solution was to create a Welcome Wagon program to cordially introduce new students to their class.