above the fold
Definition from Wiktionary, the free dictionary
- (newspapers) Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
- (web design) By extension, situated near the top of a web page; not requiring scrolling. See above the scroll.
- Anything similarly occupying an exclusive position of relative prominence
- (near the top of a web page): above the scroll