booth babe

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booth babe (plural booth babes)

  1. A female model hired to represent a product and interact with consumers at a trade fair or similar event.
    • 2003, Maximum PC magazine
      But not every company needed a hottie PR rep or "booth babe" to catch our eye.
    • 2006, Tom Reichert, Jacqueline Lambiase, Sex in Consumer Culture
      And if a female convention specialist doesn't professionally approach the job, then she's "sitting there going, 'I don't know, I'm just a booth babe...
    • 2006, Eric Sink, Eric Sink on the Business of Software:
      In my opinion, the absolute worst way to generate artificial interest is the tactic that is commonly known as the booth babe.