booth babe

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booth babe (plural booth babes)

  1. A female model hired to represent a product and interact with consumers at a trade fair or similar event.
    • 2003, Maximum PC magazine
      But not every company needed a hottie PR rep or "booth babe" to catch our eye.
    • 2006, Tom Reichert, Jacqueline Lambiase, Sex in Consumer Culture
      And if a female convention specialist doesn't professionally approach the job, then she's "sitting there going, 'I don't know, I'm just a booth babe...
    • 2006, Eric Sink, Eric Sink on the Business of Software
      In my opinion, the absolute worst way to generate artificial interest is the tactic that is commonly known as the booth babe.