consumer resistance

English

Noun

consumer resistance (uncountable)

1. (marketing) A resistance on the part of consumers toward adopting or using a particular product.

   Synonym: customer resistance

See also

• sales resistance

Further reading

• “consumer resistance”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “consumer resistance”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.
• “consumer resistance” in Longman Dictionary of Contemporary English, Longman.
• “consumer resistance”, in Collins English Dictionary.