culturejack
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English[edit]
Etymology[edit]
Verb[edit]
culturejack (third-person singular simple present culturejacks, present participle culturejacking, simple past and past participle culturejacked)
- Alternative form of culture-jack
- 2015 June 23, Delshad Irani, “When brands 'heart bae' on social media”, in Economic Times:
- A subset of jacking of the news kind is culturejacking. That is, for instance, when you populate online messages entirely with words from Urban Dictionary in a desperate attempt to be relevant to your brand's target audience.
- 2016, Shelina Janmohamed, Generation M: Young Muslims Changing the World, →ISBN, page 178:
- Other developers are taking a more direct approach to culturejacking the video games industry.