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- (neologism, graphical user interface) A user interface that is intentionally designed to trick users into doing things, such as giving up more information, or agreeing to unfavourable terms.
- It was really easy to register an account on the app, but the option to delete my account seemed almost impossible, which made me feel like a victim of a dark pattern.
- 2014, Chris Lewis, Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities:
- The Impersonation dark pattern occurs when these broadcasts communicate actions users never performed, thus misleading others.
- 2015, Nicolai Marquardt, Proxemic Interactions: From Theory to Practice, page 140:
- Brignull's specific goal in identifying dark patterns was to recognize and name companies, and describe their dark practices so that people would be aware of dark patterns in an interface, and to shame the companies using them.
- ^ Jennifer Valentino-DeVries (2019-06-24), “How E-Commerce Sites Manipulate You Into Buying Things You May Not Want”, in New York Times: “Web designers and consumers have been highlighting examples of dark patterns online since Harry Brignull, a user-experience consultant in Britain, coined the term in 2010.”