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- (Internet) The act of using a search engine to find mentions of one's name on the Internet.
- 2007 March 30, Peaches Geldof, “It may start as innocent flirtation, but be warned, you too could become a lonely MySpace addict”, in The Guardian:
- My little sister Pixie was on the computer. As is the custom, I moaned at her to get off (feigning non-existent A-level work I had to do "before it's too late"), then noticed a page full of pictures of her. "Hah! Ego-surfing again, are we?" I cried jubilantly.
using a search engine to find mentions of one's name on the web