Definition from Wiktionary, the free dictionary
- (Advertising) the non-verbal information conveyed in a commercial to the audience via their five senses.
- Sarah couldn’t find the words to explain why the commercial made her feel so sentimental. It wasn’t anything the announcer said or any particular image shown; it was just how she felt.
- also known as aesthetic information
The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005