faire du chiffre

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French

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Pronunciation

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Verb

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faire du chiffre

  1. (informal) to make a lot of sales, to make profit, to do good business, to rake it in
  2. (by extension, informal, derogatory) to do a lot of whatever one is required to do, to smash one's targets, to keep one's stats high (with the implication that there is a focus on quantity to the detriment of quality)