focus group

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See also: focus-group

English

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Etymology

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Coined by psychologist and marketing expert Ernest Dichter.

Noun

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focus group (plural focus groups)

  1. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Translations

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Further reading

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Italian

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Etymology

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Unadapted borrowing from English focus group.

Noun

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focus group m (invariable)

  1. focus group
    Synonym: gruppo di discussione