From Yiddish היימיש (heymish) (compare German heimisch).
haimish (comparative more haimish, superlative most haimish)
- homey, folksy
2007 January 10, A.O. Scott, “A Film Festival for a Jewish World That Spans the Globe”, in New York Times:
The subject matter covers everything from New York nightclubs to settlements in Gaza, and the tone ranges from the haimish to the horrific.