hunzone
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English
[edit]Etymology
[edit]hun (“a woman involved in an MLM”) + zone, by analogy with friendzone.
Noun
[edit]hunzone (third-person singular simple present hunzones, present participle hunzoning, simple past and past participle hunzoned)
- (slang, transitive) To contact an acquaintance or former friend on social media, with the intention of recruiting them to a multi-level marketing scheme.
- 2019 July 10, Jessica Lindsay, “Hunzoning is the trend that sees you going from friend to MLM recruit”, in Metro[1]:
- However, if the desire to join their business isn’t there, it can easily sever a new friendship there and then, leaving the hunzoned person feeling used.
- 2020, Naomi L. Yanike, “Hunzoning: A Qualitative Study of Women’s Expectancy Violations Surrounding Multi-Level Marketing Message Strategies on Facebook”, in Dissertatations[2], University of Nebraska:
- The study’s findings add to our understanding of women’s use of social media as well as existing MLM communication literature to qualify hunzoning as a computer-mediated-communication expectancy violation.