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hype +‎ -ster


hypester (plural hypesters)

  1. One who uses hype to promote or advertise.
    • 1990, James Conaway, Napa
      They didn't need to be first in sales; they didn't have to compete with the hypesters. Louis junior could honestly say that the wines he made were sound.
    • 1990, Dan D. Nimmo, James E. Combs, Mediated political realities
      Up pops a hypester, intruding on their dinner, to announce that the brew is an "instant" brand.