infinite scroll

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infinite scroll (uncountable)

  1. (Internet) A web design technique that prevents the browser scroll bar from scrolling to the bottom of the page, causing the page to grow with additional content instead.
    • 2009, Robert Hoekman, Jared Spool, Web Anatomy: Interaction Design Frameworks That Work (page 96)
      The prime example of this is the so-called infinite scroll pattern. The idea is simple: rather than distribute results across a series of pages, all results are loaded into a single page.
    • 2012, Evan Goer, Yui 3 Cookbook (page 80)
      You want to create an “infinite scroll” interaction that appends new results as the user scrolls down the page.