link building

English

Noun

link building (uncountable)

1. (SEO) The process of establishing relevant links to a website from external sites for the purpose search engine optimization.
   • 2011, Susan Gunelius, Content Marketing For Dummies, John Wiley & Sons, →ISBN, page 53:

     However, you need to understand the difference between link building and link baiting before you go link crazy! The key to successful linking in content marketing is to achieve a healthy marriage of link building and link baiting: […]

Further reading

• link building on Wikipedia.Wikipedia