marketeering

English

Etymology

marketeer +‎ -ing

Noun

marketeering (uncountable)

1. Marketing, especially when designed to mislead; false advertising.
   • 1970, Robert Hunter, The Enemies of Anarchy, New York: Viking, 1973, Chapter 17, pp. 143-144,^[1]

     Of course, there is nothing new about public relations firms being hired to merchandise candidates for public office, but the similarity of techniques between electioneering and marketeering is not always appreciated.

   • 1987, Todd Gitlin, The Sixties: Years of Hope, Days of Rage, New York: Bantam, Chapter 6, p. 164,^[2]

     Inspired by the solidarity of the resisting oppressed, they convince themselves that simplicity is the cultural soil from which a new society, purged of marketeering impersonality and trivial excess, grows.

   • 2017, Tom Parker Bowles, “That’s using your noodle,” Daily Mail, 9 December, 2017,^[3]

     […] there’s too much mildly evangelical marketeering mumbo-jumbo about dishes that ‘don’t just look amazing and taste delicious, but are packed with important nutrients that can help you feel and look beautiful too’.

Related terms

• black marketeering
• free marketeering