moral suasion

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moral suasion (plural moral suasions)

  1. (ethics) Persuasion brought to bear by appeals to someone's moral sense or ethics.
    • 1988, James McPherson, Battle Cry for Freedom, Oxford 2003, p. 133:
      The temperance movement also exacerbated ethnic tensions. Before 1850 this movement had been primarily one of self-denial and moral suasion aimed at persuading the Protestant middle and working classes to cast out demon rum and become sober, hard-working, upward-striving citizens.