premiumization

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English[edit]

Etymology[edit]

premium +‎ -ization

Noun[edit]

premiumization ‎(uncountable)

  1. (marketing) The move towards more expensive premium products.
    • 2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times[1]:
      “The pace of premiumization has slowed,” he said.