price point

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English[edit]

Alternative forms[edit]

Noun[edit]

price point (plural price points)

  1. (marketing, chiefly US) A price, viewed as one of a number of prices for related retail goods. [from 19th c.]
    Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.
    The big-box stores are selling our $120 price-point items at $99 or less.