scratch one's own itch

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English[edit]

Verb[edit]

scratch one's own itch

  1. To do something out of motivation to solve a personal problem; to take matters into one's own hands.
    • 1999, Eric S. Raymond, The Cathedral and the Bazaar, O'Reilly Media:
      Every good work of software starts by scratching a developer's personal itch.
    • 2013, The Escape Manifesto: Quit Your Corporate Job. Do Something Different!
      The best advice for coming up with a business idea is "scratch your own itch". This is good advice for a variety of reasons. If you can think of a problem that you'd like a business to solve for you, the chances are other people share that problem.