strap line

English

Noun

strap line (plural strap lines)

1. Alternative form of strapline.
   • 2023 January 25, Cem Davis tells Nick Brodrick, “A warm 'Waterloo family' welcome”, in RAIL, number 975, page 38:

     "It's not about having a catchy strap line, it's about 'why do I come to work every day?' Am I just here to go 'your train is over there'? Or am I here to really influence that person's journey and therefore the perception of the organisation we're working for? There is a bigger picture to this - and that ultimately is what will keep people using our service."