wow factor

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wow factor (plural wow factors)

  1. (informal) The feature of a situation, product etc. that generates amazement and excitement.
    • 2012 January 28, The Guardian:
      The Zaha Hadid-designed Aquatics Centre provides the wow factor for London's Olympics but its legacy is contentious.
    • 2015, evo: Supercars, page 9:
      Today's Nissan GT-R, for example, is a shockingly rapid and capable machine, but it doesn't have the wow factor of a Lamborghini.