раскрутить

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Russian[edit]

Etymology[edit]

From Old East Slavic разкрꙋтити (razkrutiti), from Proto-Slavic *orzkrǫtiti. Morphologically раз- (raz-) +‎ крутить (krutitʹ).

Pronunciation[edit]

  • IPA(key): /rəskrʊˈtʲitʲ/

Verb[edit]

раскрути́ть (raskrutítʹpf (imperfective раскру́чивать)

  1. to unwind, to unroll, to unspin
    раскрути́ть ковёрraskrutítʹ kovjór ― to roll out the carpet
  2. to promote, to market, to hype
    как раскрути́ть свой сайт в Googlekak raskrutítʹ svoj sajt v Google ― how to make your site have a good ranking in Google search results
  3. to persuade someone into doing something (often with deceit), to hustle someone into doing something/out of their money, etc.
    Францу́зские журнали́сты раскрути́ли сексуа́льную актри́су на небольшо́й экспериме́нт.Francúzskije žurnalísty raskrutíli seksuálʹnuju aktrísu na nebolʹšój eksperimént. ― French journalists (photographers) persuaded the sexy actress to do a little experiment.
    стриптизёрша "раскрути́ла" клие́нта на 100 до́лларовstriptizjórša "raskrutíla" klijénta na 100 dóllarov ― the stripper "took" the client for 100 dollars / the stripper hustled the client out of 100 dollars total

Conjugation[edit]