promote

English

Etymology

From Latin prōmōtus, perfect passive participle of prōmoveō (“move forward, advance”).

Pronunciation

• (General American) IPA^(key): /pɹəˈmoʊt/
• (Received Pronunciation) IPA^(key): /pɹəˈməʊt/
• Rhymes: -əʊt

• Audio (US)

  (file)

• Hyphenation: pro‧mote

Verb

promote (third-person singular simple present promotes, present participle promoting, simple past and past participle promoted)

2. (transitive) To raise (someone) to a more important, responsible, or remunerative job or rank.

   He promoted his clerk to office manager.

3. (transitive) To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

   They promoted the abolition of daylight saving time.

   They promoted the new film with giant billboards.

4. (transitive) To encourage, urge or incite.
   • 1749, [John Cleland], “(Please specify the letter or volume)”, in Memoirs of a Woman of Pleasure [Fanny Hill], London: […] G. Fenton [i.e., Fenton and Ralph Griffiths] […], →OCLC:

     so that finding myself on the point of going, and loath to leave the tender partner of my joys behind me, I employed all the forwarding motions and arts my experience suggested to me, to promote his keeping me company to our journey's end.

   • 2019 May 21, Israel Alves Corrêa Noletto, Sebastião Alves Teixeira Lopes, “Language and ideology: glossopoesis as a secondary narrative framework in Le Guin’s The dispossessed”, in Acta Scientiarum. Language and Culture‎^[1], volume 41, number 2, →DOI:

     It appears that Le Guin is promoting a sort of self-critique on her own ideology. Interestingly, although the story does give such an impression, the problematic characteristics of the Anarresti society are far more severe than economic scarcities or isolation.

5. (sports, usually in passive form) To elevate to a higher league.

   At the end of the season, three teams are promoted to the Premier League.

6. (transitive, chemistry) To increase the activity of (a catalyst) by changing its surface structure.
7. (transitive, chess) To exchange (a pawn) for a queen or other piece when it reaches the eighth rank.

   Having crossed the chessboard, his pawn was promoted to a queen.

8. (intransitive, Singapore) To move on to a subsequent stage of education.

   At the end of Primary 6 students can promote directly to the secondary section of SIS.

Antonyms

• (antonym(s) of "raise rank"): demote, relegate
• (antonym(s) of "advocate or urge on behalf of"): denigrate, oppose

Derived terms

• co-promote
• cross-promote
• promote to customer
• promote to Glory
• self-promote

 

Related terms

English terms derived from the Proto-Indo-European root *mew-‎ (0 c, 56 e)

Translations

raise someone to a more important, responsible, or remunerative job or rank

• Arabic: رَقَّى (raqqā)
• Bulgarian: издигам (bg) (izdigam), повишавам (bg) (povišavam)
• Catalan: promoure (ca), ascendir (ca)
• Chinese:

  Cantonese: 升呢 (sing¹ le¹)

  Mandarin: 提升 (zh) (tíshēng), 升官 (zh) (shēngguān)

• Czech: povýšit
• Dutch: promotie maken, promoveren (nl), bevorderen (nl)
• Esperanto: promocii
• Estonian: edutama, ülendama
• Finnish: ylentää (fi)
• French: promouvoir (fr), promotionner (fr)
• Galician: promover (gl)
• Georgian: აწინაურებს (ac̣inaurebs), დააწინაურებს (daac̣inaurebs)
• German: befördern (de), promovieren (de)
• Greek: προωθώ (el) (proothó)
• Hungarian: előléptet (hu)
• Irish: ardaigh
• Italian: promuovere (it)
• Japanese: 増進させる (ぞうしんさせる, zōshin saseru)
• Korean: 진급시키다 (jin'geupsikida)
• Lao: ເລື່ອນ (lư̄an)
• Lü: ᦷᦍᧅ (yok)
• Maori: whakapiki, whakatairanga
• Middle English: enhauncen
• Old Saxon: frummian
• Polish: awansować (pl) impf or pf, zaawansować pf
• Portuguese: promover (pt)
• Russian: повы́сить (ru) (povýsitʹ)
• Spanish: promover (es), ascender (es)
• Swedish: befordra (sv)
• Thai: เลื่อน (th) (lʉ̂ʉan)
• Turkish: desteklemek (tr)
• Ukrainian: підвищити (pidvyščyty)
• Vietnamese: thăng chức, lên chức
• Welsh: dyrchafu (cy)

advocate or urge on behalf of something

• Arabic: رَوَّجَ (rawwaja)
• Bulgarian: насърчавам (bg) (nasǎrčavam), поощрявам (bg) (pooštrjavam)
• Catalan: promocionar (ca)
• Chinese:

  Mandarin: 提倡 (zh) (tíchàng)

• Czech: propagovat (cs)
• Dutch: bekend maken, promoten (nl) (informal)
• Estonian: edendama, promoma (slang)
• Finnish: kannattaa (fi), tukea (fi), mainostaa (fi)
• French: faire la promotion de...
• Georgian: ახალისებს (axalisebs), ხელს უწყობს (xels uc̣q̇obs), მხარს უჭერს (mxars uč̣ers), ეხმარება (exmareba)
• Hungarian: népszerűsít (hu)
• Irish: cuir chun cinn
• Italian: sostenere (it), pubblicizzare (it), diffondere (it)
• Lü: ᦑᦳᧃᧉᦍᦴᧉ (tun²yuu²), ᦵᦕᧀᦶᦕᧈ (ṗhoeyṗhae¹), ᦂᦻᧈᦉᧁᧈ (k̇aay¹ṡaw¹)
• Old Prussian: brewīntwei
• Polish: promować (pl) impf, wypromować pf
• Portuguese: promover (pt)
• Russian: продви́нуть (ru) (prodvínutʹ) (colloquial)
• Spanish: promover (es)
• Thai: ส่งเสริม (th) (sòng-sə̌əm)
• Ukrainian: просунути (prosunuty), сприяти (spryjaty)
• Welsh: hybu (cy), hyrwyddo (cy)

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

Translations to be checked

• Arabic: ^{(please verify)} زَكَّى (zakkā)
• Spanish: ^{(please verify)} promover (es)

Anagrams

• protome, temporo-, topomer

Latin

Participle

prōmōte

1. vocative masculine singular of prōmōtus