brandwash
Jump to navigation
Jump to search
English[edit]
Etymology[edit]
Verb[edit]
brandwash (third-person singular simple present brandwashes, present participle brandwashing, simple past and past participle brandwashed)
- (derogatory) To alter a brand in an attempt to improve negative public perception of the brand or company.
Noun[edit]
brandwash (plural brandwashes)
- (derogatory) An alteration of this kind.