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ad +‎ -pocalypse

Proper noun[edit]


  1. (Internet slang) A series of events whereby advertisers stopped their marketing campaigns on YouTube, causing YouTube to introduce stricter guidelines on video monetization.
    • 2017: Rachel Dunphy, "Can YouTubers Survive the Adpocalypse?", Daily Intelligencer, December 8, 2017
      In response to the uproar, popularly called the “Adpocalypse',” the platform introduced a vague new policy of automated demonetization to appease advertisers, but they drew remarkably wide lines for the AI carrying out these changes.