SERP
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English
[edit]Noun
[edit]SERP (plural SERPs)
- (Internet) Initialism of search engine results page.
- 2011, Jaroslav Pokorny, Vaclav Repa, Karel Richta, Wita Wojtkowski, Henry Linger, Chris Barry, Michael Lang, Information Systems Development: Business Systems and Services: Modeling and Development, Springer Science & Business Media, →ISBN, page 88:
- Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP.
- 2020 October 20, US v. Google Complaint[1]:
- General search text ads are sold by general search engines, typically placed just above or below the organic search results on a SERP, and resemble the organic results that appear on a general search engine’s SERP, with a subtle notation that they are “ads” or “sponsored.”