Superstitial

See also: superstitial

English

Noun

Superstitial (plural Superstitials)

1. (advertising, often capitalized, sometimes used attributively) A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.
   • 2003 June, K. M. Ribisl, “The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use”, in Tobacco Control, volume 12, page i55:

     Over 10% of viewers have visited the truth site through one of these Superstitial ads.

   • 2005 September 19, Gavin O'Malley, “Pace Thyself”, in MediaPost, retrieved 12 August 2011:

     [T]he value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.

   • 2006 April 24, Pam Stein, “Innovative Media Plans”, in iMEDIA Connection, retrieved 12 Aug. 2011:

     A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”

References

• “Superstitial”, in OneLook Dictionary Search.