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Looks like a protologism that didn't catch on. Equinox 00:29, 9 September 2009 (UTC)

69 Google hits for this, only one of them actually uses it in a sentence rather than just a definition. And that's not a durably archived source, so yet again, I'm stuck on zero. Mglovesfun (talk) 06:41, 11 September 2009 (UTC)
Added 3. They weren't very hard to find (Google Scholar + news archives turned up plenty), but usage does seem to be restricted to British market research and occasional UK news stories. -- Visviva 07:35, 11 September 2009 (UTC)
Okay, done. Mglovesfun (talk) 07:38, 11 September 2009 (UTC)