backsell

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English

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Etymology

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From back- +‎ sell.

Noun

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backsell (plural backsells)

  1. (marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
    • 1984, Industrial Marketing Digest, volume 9, page 132:
      Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

Verb

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backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)

  1. (marketing) To promote in this manner.

Anagrams

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