bright shiny object

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bright shiny object (plural bright shiny objects)

  1. (figuratively) Something that attracts a great deal of attention because of its superficial characteristics.
    • 2003 April 11, Jim Kennedy, “Re: VMWare for Production Environment”, in, Usenet:
      Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.
    • 2008, Larina Kase, The Confident Leader, page 28:
      This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.
    • 2010, Mitch Meyerson, Success Secrets of Social Media Marketing Superstars, page 103:
      A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.
  2. Used other than figuratively or idiomatically: see bright,‎ shiny,‎ object.