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buzz +‎ storm


buzzstorm (plural buzzstorms)

  1. An instance or state of intense publicity and/or interest over something.
    • 2000, U. S. News & World Report, Volume 129, Issues 1-8, page 150:
      "Antimutant" pickets have protested at MTV's Times Square studio and at a tribute to President Clinton. It's all part of a buzzstorm for the X- Men movie, based on the bestselling Marvel comic and opening July 14.
    • 2011, Chuck Sambuchino, "Agents and Self-Publishing: Why Some Projects Sell and Some Don't", in 2012 Guide to Literary Agents (ed. Chuck Sambuchino), Writer's Digest Books (2011), →ISBN, page 87:
      Awards, accolades, reviews, press and endorsements—anything of significant value—can all help stir the buzzstorm.
    • 2012, Kate Egan, The Hunger Games: Official Illustrated Movie Companion, Scholastic (2012), →ISBN, page 10:
      Everyone involved knew the best way to sell the book was to get people to read it. First up were the people in Scholastic's sales, marketing, and publicity departments, who were blown away and started off the buzzstorm.
    • For more examples of usage of this term, see Citations:buzzstorm.