counteradvertising

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English[edit]

Etymology[edit]

counter- +‎ advertising

Noun[edit]

counteradvertising ‎(uncountable)

  1. A form of advertising that aims to dissuade consumers from a product or service.
    • 2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”[1], New York Times:
      He added, “What we know is that counteradvertising in general works.”