counterslogan

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English[edit]

Etymology[edit]

counter- +‎ slogan

Noun[edit]

counterslogan (plural counterslogans)

  1. A slogan created to oppose another slogan.
    • 2008 January 27, William Safire, “Change Machine”, in New York Times[1]:
      His rallying cry inspired the partisan crowd, but Truman supporters reminded voters of Lincoln’s admonition when running for re-election in 1864 — not to “swap horses while crossing the river” — which could not be overcome by the Republican countersloganChange horses or drown!”