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counterslogan (plural counterslogans)
- A slogan created to oppose another slogan.
- 2008 January 27, William Safire, “Change Machine”, in New York Times:
- His rallying cry inspired the partisan crowd, but Truman supporters reminded voters of Lincoln’s admonition when running for re-election in 1864 not to “swap horses while crossing the river” which could not be overcome by the Republican counterslogan “Change horses or drown!”