slogan

See also: Slogan and slog an

English

WOTD – 16 February 2021

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

Pronunciation

• (Received Pronunciation) IPA^(key): /ˈsləʊɡ(ə)n/
• (General American) IPA^(key): /ˈsloʊɡən/

• Audio (General American):

  (file)

• Rhymes: -əʊɡən
• Hyphenation: slo‧gan

Noun

Examples (advertising (sense 2))
Audi: Vorsprung durch Technik (“Being Ahead through Technology”) British Airways: “The World’s Favourite Airline” KFC: “It’s Finger-lickin’ Good!” Samsung: “Do What You Can’t”

slogan (plural slogans)

1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
   • 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:

     "Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.

2. (advertising) A catchphrase associated with a product or service being advertised.

   Synonyms: motto, (Britain) strapline, tagline

3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.
   • 1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], →OCLC, stanza XXIV, page 115:

     His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

Alternative forms

• (battle cry): sloggorne, slughorn, slughorne (obsolete)

Derived terms

• counterslogan
• sloganed
• sloganeer
• sloganeering (noun)
• sloganise, sloganize
• sloganising, sloganizing (noun)
• sloganism
• sloganization
• sloganizer
• sloganless
• slogo

Descendants

• → Catalan: eslògan
• → Czech: slogan
• → German: Slogan
• → French: slogan
• → Indonesian: slogan
• → Italian: slogan
• → Japanese: スローガン (surōgan)
• → Korean: 슬로건 (seullogeon)
• → Malay: slogan
• → Portuguese: slogan
• → Russian: слоган (slogan)
• → Serbo-Croatian: slògān, сло̀га̄н
• → Spanish: eslogan
• → Turkish: slogan

Translations

distinctive phrase of a person or group of people — see also motto

• Bulgarian: деви́з (bg) m (devíz)
• Indonesian: slogan (id)
• Macedonian: гесло n (geslo)
• Malay: cogan (ms), cogan kata, kata-kata keramat, kata-kata semboyan, moto (ms), slogan
• Polish: slogan (pl) m
• Russian: деви́з (ru) m (devíz)
• Scottish Gaelic: sluagh-ghairm f
• Serbo-Croatian:

  Cyrillic: сло̀га̄н m

  Latin: slògān (sh) m

catchphrase associated with a product or service being advertised

• Albanian: slogan (sq) m, parullë (sq) f
• Arabic: شِعَار (ar) m (šiʕār)
• Armenian: կարգախոս (hy) (kargaxos), սլոգան (hy) (slogan)
• Azerbaijani: şüar (az)
• Belarusian: сло́ган m (slóhan), ло́зунг m (lózunh), дэві́з m (devíz)
• Bengali: স্লোগান (bn) (slōgan)
• Bulgarian: сло́ган m (slógan), ло́зунг (bg) m (lózung)
• Burmese: ဆောင်ပုဒ် (my) (hcaungpud)
• Catalan: eslògan m
• Chinese:

  Cantonese: 標語 / 标语 (biu¹ jyu⁵), 口號 / 口号 (hau² hou⁶)

  Mandarin: 標語 / 标语 (zh) (biāoyǔ), 口號 / 口号 (zh) (kǒuhào)

• Czech: slogan m
• Danish: slogan c, slagord n
• Dutch: slagzin (nl) m
• Estonian: loosung, moto (et), reklaamlause, tunnuslause
• Finnish: slogani, iskulause (fi)
• French: slogan (fr) m
• Georgian: ლოზუნგი (ka) (lozungi), სლოგანი (slogani)
• German: Devise (de) f, Leitspruch m, Losung (de) f, Motto (de) n, Parole (de) f, Schlachtruf (de) m, Spruch (de) m, Wahlspruch m, Werbespruch m, Slogan (de) m, Schlagwort (de) n
• Greek: σλόγκαν (el) n (slógkan), σύνθημα (el) n (sýnthima)
• Hebrew: סְלוֹגֶן (he) m (slógen), סִסְמָה (he) f (sismá)
• Hindi: नारा (hi) m (nārā)
• Hungarian: szlogen (hu), jelmondat (hu)
• Icelandic: slagorð n
• Indonesian: slogan (id)
• Irish: sluán m, sluaghairm m
• Japanese: スローガン (ja) (surōgan), 標語 (ja) (ひょうご, hyōgo)
• Kazakh: ұран (ūran)
• Khmer: ពាក្យស្លោក (piək slaok), បាវចនា (paavaʼcaʼnaa), បាវចនៈ (km) (paavaʼcaʼnaʼ)
• Korean: 슬로건 (ko) (seullogeon), 표어(標語) (ko) (pyoeo)
• Kurdish:

  Northern Kurdish: dirûşm (ku), şiar (ku)

• Kyrgyz: ураан (ky) (uraan), лозунг (lozung)
• Lao: ຄຳຂວັນ (kham khuan)
• Latvian: lozungs m, sauklis m, slogans m
• Lithuanian: lozungas m, šūkis m, sloganas m
• Macedonian: слоган m (slogan)
• Malay: slogan, slogan iklan
• Malayalam: മുദ്രാവാക്യം (ml) (mudrāvākyaṁ)
• Māori: kīanga teremau, pepeha
• Mongolian:

  Cyrillic: уриа (mn) (uria), лоозон (mn) (loozon)

• Norwegian:

  Bokmål: slagord n

• Pashto: شعار (ps) m (šo'ãr)
• Persian:

  Dari: شُعَار (šu'ār)

  Iranian Persian: شِعار (še'âr)

• Plautdietsch: Saj f
• Polish: slogan (pl) m, hasło (pl) n
• Portuguese: slogan (pt) m, lema (pt) m
• Romanian: slogan (ro) n, lozincă (ro) f
• Russian: сло́ган (ru) m (slógan), ло́зунг (ru) m (lózung), деви́з (ru) m (devíz) (motto)
• Scottish Gaelic: sluagh-ghairm f
• Serbo-Croatian:

  Cyrillic: сло̀га̄н m

  Latin: slògān (sh) m

• Slovak: slogan (sk) m
• Slovene: slogan m
• Spanish: eslogan (es) m, consigna (es), lema (es) m, slogan m
• Swahili: kauli mbiu (sw)
• Swedish: slogan (sv) c, slagord (sv) n
• Tagalog: pamansag
• Tajik: шиор (šior)
• Thai: สโลแกน (sà-loo-gɛɛn), คำขวัญ (th) (kam-kwǎn)
• Turkish: şiar (tr)
• Turkmen: şygar
• Ukrainian: сло́ган m (slóhan), ло́зунг (uk) m (lózunh), га́сло n (háslo), деві́з m (devíz)
• Urdu: نَعْرَہ m (na'ra), شِعار m (śi'ār)
• Uyghur: شوئار (sho'ar), لوزۇنكا (lozunka)
• Uzbek: shior (uz), lozung
• Vietnamese: khẩu hiệu (vi) (口號)
• Yiddish: קלינגוואָרט n (klingvort)

battle cry among the ancient Irish or highlanders of Scotland

• Polish: slogan (pl) m
• Scottish Gaelic: sluagh-ghairm f
• Serbo-Croatian:

  Cyrillic: сло̀га̄н m

  Latin: slògān (sh) m

Further reading

• slogan on Wikipedia.Wikipedia
• slogan (disambiguation) on Wikipedia.Wikipedia

Anagrams

• Anglos, anglos, langos, logans, longas

Basque

Pronunciation

• IPA^(key): /es̺loɡan/ [ez̺.lo.ɣ̞ãn]
• Rhymes: -oɡan, -an
• Hyphenation: slo‧gan

Noun

slogan inan

1. alternative spelling of eslogan (“slogan”)

Declension

Declension of slogan (inan C-stem)

	indefinite	singular	plural	proximal plural
absolutive	slogan	slogana	sloganak	sloganok
ergative	sloganek	sloganak	sloganek	sloganok
dative	slogani	sloganari	sloganei	sloganoi
genitive	sloganen	sloganaren	sloganen	sloganon
comitative	sloganekin	sloganarekin	sloganekin	sloganokin
causative	sloganengatik	sloganarengatik	sloganengatik	sloganongatik
benefactive	sloganentzat	sloganarentzat	sloganentzat	sloganontzat
instrumental	sloganez	sloganaz	sloganez	sloganotaz
innesive	sloganetan	sloganean	sloganetan	sloganotan
locative	sloganetako	sloganeko	sloganetako	sloganotako
allative	sloganetara	sloganera	sloganetara	sloganotara
terminative	sloganetaraino	sloganeraino	sloganetaraino	sloganotaraino
directive	sloganetarantz	sloganerantz	sloganetarantz	sloganotarantz
destinative	sloganetarako	sloganerako	sloganetarako	sloganotarako
ablative	sloganetatik	sloganetik	sloganetatik	sloganotatik
partitive	sloganik	—	—	—
prolative	slogantzat	—	—	—

Further reading

• “slogan”, in Euskaltzaindiaren Hiztegia [Dictionary of the Basque Academy] (in Basque), Euskaltzaindia [Royal Academy of the Basque Language]

Cebuano

Etymology

Unadapted borrowing from English slogan.

Pronunciation

• Hyphenation: slo‧gan
• IPA^(key): /ˈsloɡan/ [ˈs̪l̪o.ɡɐn̪]

Noun

slogan

1. slogan

Czech

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): [ˈsloɡan]

Noun

slogan m inan

1. slogan (advertising)

Declension

Declension of slogan (hard masculine inanimate)

	singular	plural
nominative	slogan	slogany
genitive	sloganu	sloganů
dative	sloganu	sloganům
accusative	slogan	slogany
vocative	slogane	slogany
locative	sloganu	sloganech
instrumental	sloganem	slogany

Further reading

• “slogan”, in Příruční slovník jazyka českého (in Czech), 1935–1957
• “slogan”, in Slovník spisovného jazyka českého (in Czech), 1960–1971, 1989
• “slogan”, in Internetová jazyková příručka (in Czech), 2008–2026

Finnish

Pronunciation

• IPA^(key): /ˈsloɡɑn/, [ˈs̠lo̞ɡɑ̝n]
• IPA^(key): /ˈslou̯ɡɑn/, [ˈs̠lo̞u̯ɡɑ̝n]
• Rhymes: -oɡɑn
• Syllabification^(key): slo‧gan
• Hyphenation^(key): slo‧gan

Noun

slogan

1. alternative form of slogaani

Declension

Inflection of slogan (Kotus type 6/paperi, no gradation)
nominative		slogan	sloganit
genitive		sloganin	sloganien sloganeiden sloganeitten
partitive		slogania	sloganeita sloganeja
illative		sloganiin	sloganeihin
		singular	plural
nominative		slogan	sloganit
accusative	nom.	slogan	sloganit
	gen.	sloganin
genitive		sloganin	sloganien sloganeiden sloganeitten
partitive		slogania	sloganeita sloganeja
inessive		sloganissa	sloganeissa
elative		sloganista	sloganeista
illative		sloganiin	sloganeihin
adessive		sloganilla	sloganeilla
ablative		sloganilta	sloganeilta
allative		sloganille	sloganeille
essive		sloganina	sloganeina
translative		sloganiksi	sloganeiksi
abessive		sloganitta	sloganeitta
instructive		—	sloganein
comitative		See the possessive forms below.

Possessive forms of slogan (Kotus type 6/paperi, no gradation)

first-person singular possessor singular plural nominative sloganini sloganini accusative nom. sloganini sloganini gen. sloganini genitive sloganini sloganieni sloganeideni sloganeitteni partitive sloganiani sloganeitani sloganejani inessive sloganissani sloganeissani elative sloganistani sloganeistani illative sloganiini sloganeihini adessive sloganillani sloganeillani ablative sloganiltani sloganeiltani allative sloganilleni sloganeilleni essive sloganinani sloganeinani translative sloganikseni sloganeikseni abessive sloganittani sloganeittani instructive — — comitative — sloganeineni second-person singular possessor singular plural nominative sloganisi sloganisi accusative nom. sloganisi sloganisi gen. sloganisi genitive sloganisi sloganiesi sloganeidesi sloganeittesi partitive sloganiasi sloganeitasi sloganejasi inessive sloganissasi sloganeissasi elative sloganistasi sloganeistasi illative sloganiisi sloganeihisi adessive sloganillasi sloganeillasi ablative sloganiltasi sloganeiltasi allative sloganillesi sloganeillesi essive sloganinasi sloganeinasi translative sloganiksesi sloganeiksesi abessive sloganittasi sloganeittasi instructive — — comitative — sloganeinesi first-person plural possessor singular plural nominative sloganimme sloganimme accusative nom. sloganimme sloganimme gen. sloganimme genitive sloganimme sloganiemme sloganeidemme sloganeittemme partitive sloganiamme sloganeitamme sloganejamme inessive sloganissamme sloganeissamme elative sloganistamme sloganeistamme illative sloganiimme sloganeihimme adessive sloganillamme sloganeillamme ablative sloganiltamme sloganeiltamme allative sloganillemme sloganeillemme essive sloganinamme sloganeinamme translative sloganiksemme sloganeiksemme abessive sloganittamme sloganeittamme instructive — — comitative — sloganeinemme second-person plural possessor singular plural nominative sloganinne sloganinne accusative nom. sloganinne sloganinne gen. sloganinne genitive sloganinne sloganienne sloganeidenne sloganeittenne partitive sloganianne sloganeitanne sloganejanne inessive sloganissanne sloganeissanne elative sloganistanne sloganeistanne illative sloganiinne sloganeihinne adessive sloganillanne sloganeillanne ablative sloganiltanne sloganeiltanne allative sloganillenne sloganeillenne essive sloganinanne sloganeinanne translative sloganiksenne sloganeiksenne abessive sloganittanne sloganeittanne instructive — — comitative — sloganeinenne third-person possessor singular plural nominative sloganinsa sloganinsa accusative nom. sloganinsa sloganinsa gen. sloganinsa genitive sloganinsa sloganiensa sloganeidensa sloganeittensa partitive sloganiaan sloganiansa sloganeitaan sloganejaan sloganeitansa sloganejansa inessive sloganissaan sloganissansa sloganeissaan sloganeissansa elative sloganistaan sloganistansa sloganeistaan sloganeistansa illative sloganiinsa sloganeihinsa adessive sloganillaan sloganillansa sloganeillaan sloganeillansa ablative sloganiltaan sloganiltansa sloganeiltaan sloganeiltansa allative sloganilleen sloganillensa sloganeilleen sloganeillensa essive sloganinaan sloganinansa sloganeinaan sloganeinansa translative sloganikseen sloganiksensa sloganeikseen sloganeiksensa abessive sloganittaan sloganittansa sloganeittaan sloganeittansa instructive — — comitative — sloganeineen sloganeinensa

Further reading

• “slogan”, in Kielitoimiston sanakirja [Dictionary of Contemporary Finnish]‎^[1] (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki: Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 3 July 2023

French

Etymology

English slogan.

Pronunciation

• IPA^(key): /slɔ.ɡɑ̃/

• Audio (France (Somain)):

  (file)

Noun

slogan m (plural slogans)

1. slogan (all senses)

Further reading

• “slogan”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012

Anagrams

• lagons

Indonesian

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): /s(ə̆)lo.ɡan/
• Rhymes: -ɡan
• Hyphenation: slo‧gan

Noun

slogan (plural slogan-slogan)

1. slogan

Synonyms

• cogan (Standard Malay)

Further reading

• “slogan”, in Kamus Besar Bahasa Indonesia [Great Dictionary of the Indonesian Language] (in Indonesian), Jakarta: Agency for Language Development and Cultivation – Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, 2016

Italian

Etymology

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

Pronunciation

• IPA^(key): /ˈzlɔ.ɡan/
• Rhymes: -ɔɡan
• Hyphenation: slò‧gan

Noun

slogan m (invariable)

1. slogan, specifically:
2. a distinctive phrase of a person or group of people
3. (advertising) a catch phrase associated with the product or service being advertised

Further reading

• slogan in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

Malay

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): /ˈsloɡan/ [ˈslo.ɡan]
• Rhymes: -oɡan, -an
• Hyphenation: slo‧gan

Noun

slogan (Jawi spelling سلوݢن, plural slogan-slogan or slogan²)

1. slogan

   Synonyms: cogan, cogan kata, kata-kata keramat, kata-kata semboyan, moto

Derived terms

Affixations

• berslogan
• berslogankan

Compounds

• slogan iklan (“catchphrase associated with a product or service”)

Further reading

• "slogan" in Pusat Rujukan Persuratan Melayu (PRPM) [Malay Literary Reference Centre (PRPM)] (in Malay), Kuala Lumpur: Dewan Bahasa dan Pustaka, 2017

Polish

Etymology

Borrowed from English slogan, from earlier sloggorne, slughorne, from Scottish Gaelic sluagh-ghairm, from Old Irish slóg, from Proto-Celtic *slougos, from Proto-Indo-European *slowgʰo-, *slowgo- + Old Irish gairm, from Proto-Celtic *garman-, *garrman-, from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r-.

Pronunciation

• IPA^(key): /ˈslɔ.ɡan/

• Audio:

  (file)

• Rhymes: -ɔɡan
• Syllabification: slo‧gan

Noun

slogan m inan

1. cliché (something, most often a phrase or expression, that is overused or used outside its original context, so that its original impact and meaning are lost)

   Synonyms: banał, frazes, komunał, truizm

2. (advertising) slogan (catch phrase associated with the product or service being advertised)
3. slogan (distinctive phrase of a person or group of people)

Declension

Declension of slogan

	singular	plural
nominative	slogan	slogany
genitive	sloganu	sloganów
dative	sloganowi	sloganom
accusative	slogan	slogany
instrumental	sloganem	sloganami
locative	sloganie	sloganach
vocative	sloganie	slogany

Derived terms

adjective

• sloganowy

nouns

• sloganiarz
• sloganista

Related terms

adverb

• sloganowo

noun

• sloganowość

Further reading

• slogan in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• slogan in Polish dictionaries at PWN

Portuguese

Alternative forms

• slôgane (Portugal, adapted form)

Etymology

Unadapted borrowing from English slogan.

Pronunciation

 

• (Brazil) IPA^(key): /izˈlo.ɡɐ̃/

• (Brazil) IPA^(key): /izˈlo.ɡɐ̃/
  • (Rio de Janeiro) IPA^(key): /iʒˈlo.ɡɐ̃/

 

• (Portugal) IPA^(key): /ˈslo(w).ɡɐn/ [ˈslo(w).ɣɐn]

• (Portugal) IPA^(key): /ˈslo(w).ɡɐn/ [ˈslo(w).ɣɐn]
  • (Northern Portugal) IPA^(key): /ˈslow.ɡɐn/ [ˈslow.ɣɐn]
  • (Southern Portugal) IPA^(key): /ˈslo.ɡɐn/ [ˈslo.ɣɐn]

• Rhymes: (Brazil) -oɡɐ̃, (Portugal) -owɡɐn, -oɡɐn
• Hyphenation: slo‧gan

Noun

slogan m (plural slogans)

1. (advertising) slogan (phrase associated with a product)
2. (by extension) any type of motto

   Synonym: lema

Further reading

• “slogan”, in Dicionário Aulete Digital (in Portuguese), Rio de Janeiro: Lexikon Editora Digital, 2008–2026
• “slogan”, in Dicionário Priberam da Língua Portuguesa (in Portuguese), Lisbon: Priberam, 2008–2026
• “slogan”, in Dicionário infopédia da Lingua Portuguesa (in Portuguese), Porto: Porto Editora, 2003–2026

Romanian

Etymology

Borrowed from French slogan, from English slogan.

Noun

slogan n (plural sloganuri)

1. slogan

Declension

	singular			plural
	indefinite	definite		indefinite	definite
nominative-accusative	slogan	sloganul		sloganuri	sloganurile
genitive-dative	slogan	sloganului		sloganuri	sloganurilor
vocative	sloganule			sloganurilor

Serbo-Croatian

Etymology

Borrowed from English slogan.

Pronunciation

• IPA^(key): /slǒɡaːn/
• Hyphenation: slo‧gan

Noun

slògān m inan (Cyrillic spelling сло̀га̄н)

1. slogan (distinctive phrase of a person or group of people)
2. slogan (advertising)

Declension

Declension of slogan

	singular	plural
nominative	slògān	slogani
genitive	slogána	slogana
dative	sloganu	sloganima
accusative	slogan	slogane
vocative	slogane	slogani
locative	sloganu	sloganima
instrumental	sloganom	sloganima

Further reading

• “slogan”, in Hrvatski jezični portal [Croatian language portal] (in Serbo-Croatian), 2006–2026

Spanish

Pronunciation

• IPA^(key): /ˈsloɡan/ [ˈslo.ɣ̞ãn]
• Rhymes: -oɡan
• Syllabification: slo‧gan

Noun

slogan m (plural slógans or slóganes)

1. alternative form of eslogan

Further reading

• Manuel Seco; Olimpia Andrés; Gabino Ramos (3 August 2023), “slogan”, in Diccionario del español actual [Dictionary of Current Spanish] (in Spanish), third digital edition, Fundación BBVA [BBVA Foundation]

Turkish

Etymology

Through French slogan or directly from English slogan, from sloggorne, slughorne, slughorn (“battle cry”), from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”).

Pronunciation

• IPA^(key): /sɫoˈɡɑn/, /s(ɯ).ɫo-/
• Hyphenation: slo‧gan

Noun

slogan (definite accusative sloganı, plural sloganlar)

1. slogan

   Synonym: motto

Derived terms

• slogan atmak
• slogancı
• sloganlaşmak
• sloganvari

Further reading

• “slogan”, in Turkish dictionaries, Türk Dil Kurumu
• Nişanyan, Sevan (2002–), “slogan”, in Nişanyan Sözlük
• Ayverdi, İlhan (2010), “slogan”, in Misalli Büyük Türkçe Sözlük, a reviewed and expanded single-volume edition, Istanbul: Kubbealtı Neşriyatı
• Çağbayır, Yaşar (2007), “slogan”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 4192