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Alternative forms[edit]


From (the stem of) Anglo-Norman avertir, advertir, Middle French advertir, avertir ‎(to warn, give notice to), with the ending assimilated to -ise, -ize and probably influenced by the noun advertisement. Compare also advert.



advertise ‎(third-person singular simple present advertises, present participle advertising, simple past and past participle advertised)

  1. (transitive, now rare) To notify (someone) of something; to call someone's attention to something. [from 15th c.]
    • 1603, John Florio, translating Michel de Montaigne, Essays, II.12:
      Socrates being advertised, that the God of wisdome, had attributed the name of wise unto him, was thereat much astonished [].
  2. (transitive) To give (especially public) notice of (something); to announce publicly. [from 15th c.]
  3. (intransitive) To provide information about a person or goods and services to influence others. [from 18th c.]
    It pays to advertise.
    For personal needs, advertise on the internet or in a local newspaper.
  4. (transitive) To provide public information about (a product, service etc.) in order to attract public awareness and increase sales. [from 19th c.]
    Over the air, they advertise their product on drive-time radio talk shows and TV news shows.


Derived terms[edit]


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