advertisement

English

A Coca-Cola advertisement from the 1890s

Alternative forms

• advertizement

Etymology

From Middle French advertissement (“statement calling attention”), compare French avertissement (“warning”). See advertise. Equivalent to advertise +‎ -ment.

Pronunciation

• (Received Pronunciation) IPA^(key): /ədˈvɜːtɪsmənt/, occasionally /ˈædvətaɪzmənt/
• (General American) /ˈædvɚˌtaɪzmənt/, less often IPA^(key): /ədˈvɝtɪzmənt/

• Audio (US)

  (file)

• (General New Zealand) IPA^(key): /ˈædvəˌtʌɪzmənt/, /ədˈvɜːtɪsmənt/

• Audio

  (file)

• Hyphenation: ad‧ver‧tise‧ment

Noun

advertisement (countable and uncountable, plural advertisements)

1. (marketing) A commercial solicitation designed to sell some commodity, service or similar.

   Companies try to sell their products using advertisements in form of placards, television spots and print publications.

2. A public notice.

   The city council placed an advertisement in the local newspaper to inform its residents of the forthcoming roadworks.

3. A recommendation of a particular product, service or person.

   The good manners and intelligence of the students are an advertisement for the school.

4. (obsolete) Notoriety.
5. (card games) In gin rummy, the discarding of a card of one's preferred suit so as to mislead the opponent into thinking you do not want it.
   • 1947, On Gin Rummy: An All-American Roundup (page 121)

     The safest time to answer a possible advertisement is when you have no indication as to what suit your opponent wants. Then even if he has advertised, the odds are that your answer is not the card he is looking for.

Synonyms

• (commercial solicitation): ad, advert
• (public notice):

Hyponyms

• commercial
• infomercial

Derived terms

terms derived from advertisement

• ad
• advert
• advertorial

• classified advertisement
• pop-up advertisement

Related terms

• advertising
• adware

Translations

commercial solicitation

• Albanian: publicitet (sq) m
• Arabic: إِيذَان‎ m (ʾīḏān), إِعْلَان‎ m (ʾiʿlān), إِشْهَار‎ m (ʾišhār)
• Armenian: գովազդ (hy) (govazd)
• Asturian: anunciu m
• Azerbaijani: reklam (az), elan (az)
• Belarusian: рэкла́ма f (rekláma), аб'я́ва f (abʺjáva)
• Bengali: বিজ্ঞাপন (biggapôn)
• Breton: bruderezh (br) m
• Bulgarian: рекла́ма (bg) f (rekláma), рекламна обява f (reklamna objava),
• Burmese: ကြော်ငြာစာ (my) (krau-ngraca), ကြော်ငြာ (my) (krau-ngra)
• Catalan: anunci (ca) m
• Chinese:

  Cantonese: 廣告, 广告 (gwong² gou³), 告白 (gou³ baak⁶)

  Mandarin: 廣告 (zh), 广告 (zh) (guǎnggào)

  Min Nan: 廣告 (zh-min-nan), 广告 (kóng-kò)

• Cornish: argemmyn m
• Czech: reklama (cs) f
• Danish: reklame (da)
• Dutch: reclame (nl) f or m, advertentie (nl) f
• Erzya: рамавтомапель (ramavtomapelʹ), рамавтомка (ramavtomka)
• Esperanto: reklamo
• Estonian: reklaam, propaganda (et), kuulutus
• Finnish: mainos (fi), mainostus (fi)
• French: publicité (fr) f, pub (fr) f, annonce (fr) f
• Galician: anuncio m
• Georgian: რეკლამა (reḳlama), განცხადება (gancxadeba)
• German: Anzeige (de) f, Werbung (de) f, Annonce (de) f, Reklameanzeige f, Reklame (de) f
• Greek: διαφήμιση (el) f (diafímisi)

  Ancient: προγραφή f (prographḗ)

• Gullah: abbuhtizemu’t
• Hebrew: פִּרְסוֹמֶת‎ (he) f (pirsómet)
• Hindi: इश्तहार (hi) m (iśtahār), विज्ञापन (hi) m (vigyāpan)
• Hungarian: hirdetés (hu), reklám (hu)
• Icelandic: auglýsing (is) f
• Indonesian: iklan (id), reklame (id)
• Interlingua: annuncio, publicitate, reclamo, propaganda
• Italian: annuncio (it) m, pubblicità (it) f, raccomandazione (it) f
• Japanese: 広告 (ja) (こうこく, kōkoku), ＣＭ (シーエム, shī-emu)
• Kazakh: жарнама (kk) (jarnama)
• Khmer: ឃោសនា (km) (khoosaʼnaa), ការផ្សាយពាណិជ្ជកម្ម (kaa phsaay piənɨc kam), ការផ្សាយ (kaa phsaay), ដំណឹងពាណិជ្ជកម្ម (dɑmnəng piənɨc kam) (on radio or TV)
• Korean: 광고 (ko) (gwanggo) (廣告 (ko))
• Kyrgyz: жарнама (ky) (carnama)
• Lao: ການໂຄສະນາ (lo) (kān khō sa nā)

• Latin: prescriptio f
• Latvian: reklāma f
• Lithuanian: reklama f
• Macedonian: рекла́ма f (rekláma)
• Malay: iklan
• Maltese: riklam, pubbliċità, tgħarif kummerċjali
• Maori: whakatairanga, pānui
• Mongolian: зар сурталчилгаа (mn) (zar surtalchilgaa)
• Navajo: óʼoolkąąh
• Norwegian: reklame annonse
• Occitan: anóncia (oc) f
• Pashto: اشتهار‎ (ps) m (eštehãr)
• Persian: تبلیغ‎ (fa) (tabliğ), آنونس‎ (ânons), اعلان‎ (fa) (e'lân)
• Polish: reklama (pl) f
• Portuguese: anúncio (pt) m, publicidade (pt) f, reclame (pt) m, propaganda (pt) f
• Romanian: anunț (ro) n publicitate f, reclamă (ro) f
• Romansch: reclamă f, publicitad f
• Russian: рекла́ма (ru) f (rekláma), объявле́ние (ru) n (obʺjavlénije), ано́нс (ru) m (anóns), заявле́ние (ru) n (zajavlénije)
• Scottish Gaelic: sanas-reic m
• Serbo-Croatian:

  Cyrillic: реклама f, оглас m, објављење, извештење

  Roman: reklama (sh) f, oglas (sh) m, objavljenje (sh), izveštenje

• Slovak: reklama f
• Slovene: oglas (sl) m, reklama f
• Spanish: anuncio (es) m, publicidad (es) f, reclamo (es) m, aviso (es) m, aviso publicitario m, anuncio publicitario m
• Swedish: annons (sv), annonsering (sv), reklam (sv)
• Tagalog: pamadya
• Tajik: реклама (reklama), таблиғ (tabliġ), таблиғот (tabliġot), иълон (iʾlon)
• Tamil: விளம்பரம் (ta) (viḷamparam)
• Telugu: వ్యాపార ప్రకటన (vyāpāra prakaṭana)
• Thai: การโฆษณา (th) (gaan-kôot-sà-naa)
• Turkish: reklam (tr), ilan (tr), duyuru (tr)
• Turkmen: reklama
• Ukrainian: рекла́ма (uk) f (rekláma), оголо́шення (uk) n (oholóšennja), ано́нс (uk) m (anóns), зая́ва f (zajáva)
• Uzbek: reklama (uz), eʻlon
• Vietnamese: quảng cáo (vi) (廣告 (vi)), giới thiệu (vi) (介紹)
• Volapük: noted (vo), reklam (vo), nunam (vo)
• Võro: reklaam
• Welsh: hysbyseb (cy) f
• West Frisian: advertinsje, oankundiging
• Yiddish: רעקלאַמע‎ f (reklame)

public notice

• Belarusian: аб'я́ва f (abʺjáva)
• Bulgarian: обявле́ние (bg) n (objavlénie), обя́ва (bg) f (objáva)
• Dutch: aankondiging (nl) f
• Finnish: ilmoitus (fi)
• French: avis (fr) m, annonce (fr) f
• German: Anzeige (de) f, Bekanntmachung (de) f
• Greek: διαφήμιση (el) f (diafímisi), αγγελία (el) f (angelía)

  Ancient: προγραφή f (prographḗ)

• Hebrew: מוֹדָעָה‎ (he) f (moda'a)
• Hungarian: közlemény (hu), értesítés (hu), hirdetmény (hu)
• Italian: annuncio (it) m
• Kurdish:

  Central Kurdish: بۆزانین‎ (bozanîn)

• Kyrgyz: жарыя (ky) (carıya)
• Latvian: sludinājums m
• Macedonian: о́глас m (óglas)
• Maori: pānui, whakaaturanga
• Norwegian:

  Bokmål: annonse m

  Nynorsk: annonse m

• Occitan: anóncia (oc) f
• Polish: ogłoszenie (pl) n, anons (pl) m inan
• Portuguese: edital (pt) m
• Romanian: anunț (ro) n (public)
• Russian: объявле́ние (ru) n (obʺjavlénije), ано́нс (ru) m (anóns), извеще́ние (ru) n (izveščénije)
• Ukrainian: оголо́шення (uk) n (oholóšennja)

The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Wiktionary:Entry layout § Translations.

Translations to be checked

• Volapük: ^{(please verify)} noted (vo)