Definition from Wiktionary, the free dictionary
advergame (plural advergames)
- (informal) A computer game published by an advertiser in order to promote a product or service.
2007 January 24, Louise Story, “More Marketers Are Grabbing the Attention of Players During Online Games”, in New York Times:
- Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.