advergame

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English[edit]

Etymology[edit]

Blend of advertisement +‎ game.

Noun[edit]

advergame (plural advergames)

  1. (informal) A computer game published by an advertiser in order to promote a product or service.
    • 2007 January 24, Louise Story, “More Marketers Are Grabbing the Attention of Players During Online Games”, in New York Times[1]:
      Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.