day-after recall test

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day-after recall test (plural day-after recall tests)

  1. (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
    The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

See also[edit]


  • The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005