early adopter

English

Noun

early adopter (plural early adopters)

1. (marketing, business) A person who begins using a product or service at or around the time it becomes available.

   Synonym: innovator

See also

• first-mover disadvantage

Further reading

• “early adopter”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “early adopter”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.