experiential advertising

Definition from Wiktionary, the free dictionary
Jump to: navigation, search



experiential advertising ‎(uncountable)

  1. (advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.
    Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.


See also[edit]