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Blend of fit +‎ inspiration.


fitspiration (uncountable)

  1. Photographs or other material intended to provide motivation to exercise and be physically fit.
    • 2013, Rhiannon Lucy Cosslett, "Our obesity crisis won't be solved by 'fitspiration'", The Guardian, 6 August 2013:
      In contrast, fitspiration operates under such mantras as "strong is the new skinny" and "fit not thin". Its focus on images of athletic women have led some to hail it as a positive step, and it has now been transposed offline, with the model Daisy Lowe fronting a newspaper campaign.
    • 2013, Harriet Williamson, "Beware of the dangerous fetishising of fitness on social media", The Telegraph, 14 October 2013:
      The craze on Instagram and Tumblr within the last year has been for blogs and accounts devoted to ‘fitspo’ or ‘fitspiration’.
    • 2015, Lianne McTavish, Feminist Figure Girl: Look Hot While You Fight the Patriarchy, State University of New York Press, →ISBN, page 72:
      This situation is particularly clear within certain facets of fitness culture, which employ “fitspiration” slogans to berate those considered unfit or unhealthy, asking “What is your excuse?” or declaring “Every excuse is a decision to fail.”


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