high concept

English

Noun

high concept (plural high concepts)

1. (of a film, book, etc.) An appealing idea for a work that can be understandably summarized in a few sentences or less.
   • 1994, Justin Wyatt, High Concept: Movies and Marketing in Hollywood, University of Texas Press, →ISBN

     Spielberg's opinion relates well to the vision of high concept expressed by other Hollywood representatives: a striking, easily reducible narrative which also offers a high degree of marketability.

See also

• elevator pitch