From the idea that such a pitch is concise enough to be given during a trip between floors in an elevator.
- (Received Pronunciation) IPA(key): /ˈɛləveɪtə ˈpɪtʃ/
- (General American) IPA(key): /ˈɛləveɪtɚ ˈpɪtʃ/, /-ɾɚ/
- Hyphenation: el‧e‧vat‧or pitch
- A brief and simple sales pitch; a short summary of a business plan, process, or product, and its selling point and value proposition.
1998, Don Pfarrer, Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations, Boston, Mass.: Houghton Mifflin, ISBN 978-0-395-88168-2, page 110:
- An elevator pitch raises more questions than it answers but they are likely to be questions about how the business works, not what it is.
2010, Frances Kay, “The Elevator Pitch”, in Successful Networking: How to Build New Networks for Career and Company Progression, London; Philadelphia, Pa.: Kogan Page, ISBN 978-0-7494-5879-9, page 137:
- This chapter is about the elevator (or lift) pitch: what it is, how you develop one and how to use it effectively. It is a single sentence that describes your work and which you can deliver in 30 seconds or less – the time it takes an elevator to travel from one floor to another. […] If you want to create a compelling elevator pitch, it needs to be short and accurate. […] The elevator pitch is about getting your message across in the shortest possible time.
2017, Sara Kelly, “Brand You”, in Personal Branding for Entrepreneurial Journalists and Creative Professionals, New York, N.Y.; Abingdon, Oxon.: Routledge, ISBN 978-1-138-21846-8, page 66:
- Elevator pitches are called what they are for a reason. They force you to focus your personal pitch to the mere 30 seconds or so a typical elevator ride takes. The term is old, but the concept remains relevant.
- Used other than with a figurative or idiomatic meaning: see elevator, pitch.
brief and simple sales pitch
short summary of a business plan, process, or product