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From the idea that such a pitch is concise enough to be given during a trip between floors in an elevator.
- (Received Pronunciation) IPA(key): /ˈɛləveɪtə ˈpɪtʃ/
- (General American) IPA(key): /ˈɛləveɪtɚ ˈpɪtʃ/, /-ɾɚ/
- Hyphenation: el‧e‧vat‧or pitch
- A brief and simple sales pitch; a short summary of a business plan, process, or product, and its selling point and value proposition.
- 2010, Frances Kay, “The Elevator Pitch”, in Successful Networking: How to Build New Networks for Career and Company Progression, London; Philadelphia, Pa.: Kogan Page, →ISBN, page 137:
- This chapter is about the elevator (or lift) pitch: what it is, how you develop one and how to use it effectively. It is a single sentence that describes your work and which you can deliver in 30 seconds or less – the time it takes an elevator to travel from one floor to another. […] If you want to create a compelling elevator pitch, it needs to be short and accurate. […] The elevator pitch is about getting your message across in the shortest possible time.
- 2017, Sara Kelly, “Brand You”, in Personal Branding for Entrepreneurial Journalists and Creative Professionals, New York, N.Y.; Abingdon, Oxon.: Routledge, →ISBN, page 66:
- Elevator pitches are called what they are for a reason. They force you to focus your personal pitch to the mere 30 seconds or so a typical elevator ride takes. The term is old, but the concept remains relevant.
- Used other than with a figurative or idiomatic meaning: see elevator, pitch.
brief and simple sales pitch
short summary of a business plan, process, or product