elevator pitch
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English
[edit]Etymology
[edit]From the idea that such a pitch is concise enough to be given during a trip between floors in an elevator.
Pronunciation
[edit]- (Received Pronunciation) IPA(key): /ˈɛləveɪtə ˈpɪtʃ/
- (General American) IPA(key): /ˈɛləveɪtɚ ˈpɪtʃ/, /-ɾɚ/
Audio (General Australian): (file) - Hyphenation: el‧e‧vat‧or pitch
Noun
[edit]elevator pitch (plural elevator pitches)
- A brief and simple sales pitch; a short summary of a business plan, process, or product, and its selling point and value proposition.
- Hypernym: sales pitch
- 1998, Electronic Business, volume 24, Highlands Ranch, Colo.: Cahners Business Information, →ISSN, →OCLC, page 8, column 1:
- Once you've found the right person, the art is in making an elevator pitch—spill the beans fast.
- 1998, Don Pfarrer, Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations, Boston, Mass.: Houghton Mifflin, →ISBN, page 110:
- An elevator pitch raises more questions than it answers but they are likely to be questions about how the business works, not what it is.
- 2010, Frances Kay, “The Elevator Pitch”, in Successful Networking: How to Build New Networks for Career and Company Progression, London, Philadelphia, Pa.: Kogan Page, →ISBN, page 137:
- This chapter is about the elevator (or lift) pitch: what it is, how you develop one and how to use it effectively. It is a single sentence that describes your work and which you can deliver in 30 seconds or less – the time it takes an elevator to travel from one floor to another. […] If you want to create a compelling elevator pitch, it needs to be short and accurate. […] The elevator pitch is about getting your message across in the shortest possible time.
- 2017, Sara Kelly, “Brand You”, in Personal Branding for Entrepreneurial Journalists and Creative Professionals, New York, N.Y., Abingdon, Oxon.: Routledge, →ISBN, page 66:
- Elevator pitches are called what they are for a reason. They force you to focus your personal pitch to the mere 30 seconds or so a typical elevator ride takes. The term is old, but the concept remains relevant.
- Used other than figuratively or idiomatically: see elevator, pitch.
Synonyms
[edit]Translations
[edit]See also
[edit]Further reading
[edit]elevator pitch on Wikipedia.Wikipedia